Many ENDS companies are looking at alternative routes to bring their products to market. The EU medicinal product route is a well-defined and pre-existing process that allows your vaping product to be marketed as a cessation aid. The benefits of obtaining a medicinal product license for your vaping product are:

• Increase product strength and capacity - Consumers who are looking for a new product to help them quit smoking often fail because the cessation aide doesn’t deliver enough nicotine they are used to. With increased strength, your vaping product can deliver enough satisfaction to start the cessation process. An increase in capacity allows the consumer to use your product with less refill.
• Increase consumer confidence - Many consumers have either not tried vaping products because of their concerns for safety or they have tried a vaping product and found it to be ineffective. By getting a medicinal product license, you will gain consumer’s confidence in the delivery of a high-quality vaping product.
• Advertising and promotion - When a vaping product is licensed as a medicinal product, all advertising routes are allowed because of the health and quitting claims that can be applied. In addition, a medicinal licensed vaping product can also be made available on prescription.